In continuation to the earlier post highlighting child activism, I present one which is targeting children.
We have seen how activists challenge the commercial brands toward social and environmental responsibility. Here is an example of how some brands challenge politicians and nations toward a similar cause. The recent Sochi Winter Olympics were fogged by gay activists as Putin warned gay athletes against gay propaganda in Russia.
San Francisco based apparel brand FCKH8 which specializes in gay activism, campaigned ‘Gay OK’ through social media site Tumblr by distributing 10,000 ‘pro-gay’ children’s coloring books to Russian families if the cause was attested by 100,000 Tumblr reblogs. The coloring book consisted of interesting illustrations of children with two mothers or two fathers and some with Olympic gay athletes kissing each other. The company produces and sells anti-gay t-shirts and other paraphernalia as part of their activism.
Where do we categorize such activism? Is this culture jamming? Is this commercialization of activist agendas? Or can these be considered positive effects of culture jamming efforts?